Capital One March Madness
The Airbound Mound of Rebound is officially Final Four bound. Chuck, Sam, Spike and Jen take to the skies this March as they travel to the Final Four in Charles Barkley’s private blimp. Keep your eyes to the sky as this dirigible is just as handsome as its captain, Soar Charles a.k.a. the Ugly Chuckling.
Capital One Holiday
How does Capital One takeover the Holiday season? They recreate one of the most iconic shots in cinema with a little sprinkling of holiday magic. John Travolta steps right back into the strutting boots of Toney Manero from Saturday Night Fever, only this time he adds some holly and jolly as Santa Clause. Having played Santa in a pervious Capital One commercial, we set out to go bigger and better this year. It had been 46 years since Travolta had recreated those famous disco moves on screen. But to no surprise, he nailed them on the very first take. 🎶 Ho, ho ,ho, ho, sleighin’ alive, sleighin’ alive. 🎄🕺
But the Christmas spirit doesn’t end there. It takes more than Santa to top off the Holidays. We also needed a little help from another grouchy, green guy. Continuing with Capital One’s Easiest Decision campaign, The Grinch makes an appearance at a toy drive offering to steal…I mean “help” with the presents this year. It was an easy decision to say “no” but in true Grinch fashion we got to see his softer side with his beloved dog Max.
Pizza Hut X Teenage Mutant Ninja Turtles
With the Teenage Mutant Ninja Turtles returning to theatres in a bodacious, new animated movie from Seth Rogen, we knew Pizza Hut had to be a part of the fun. So we partnered with Paramount on a radical collaboration. As someone who literally grew up playing Ninja Turtle video games inside Pizza Hut, this project was a dream come true. Cowabunga! 🤙
Underground Delivery
Turtles gotta have their pizza. That’s why we helped Pizza Hut dream up a new way to supply it—Sewer Delivery. We started in the home of the turtles, New York City, where we delivered pizzas straight to the sewers. The stunt was covered by CNN, Time Out and Insider, earning over 469 million impressions (whatever those are, dude).
PH x TMNT: Pizza Power AR Game
Next we brought Sewer Delivery home to millions of Turtle fans with a new AR game available by scanning a QR code on the box. Playing the role of a Pizza Hut delivery driver, fans were tasked with finding all four Turtles hiding under manholes all over the map, fighting mutants and ultimately delivering the pizza for a chance to win pizza, movie tickets and more.
Pizza Hut & Airrack World’s Largest Pizza
How do you bring back one of the biggest icons of the 90’s? You partner with one of the biggest internet icons of today. YouTuber Airrack partnered with Pizza Hut to help launch the return of the Big New Yorker pizza. For reaching 10 million subscribers on his YouTube channel, Airrack made a promise to his legion of fans to build the world’s largest pizza. The only problem, he needed a partner. That’s where Pizza Hut came in. Together we made a pizza spanning over 132ft wide. That’s 10,000 lbs of dough, 5,000 lbs of sauce, 9,000 lbs of cheese, and a crapton of pepperonis.
The PAC-MAN Box
You can’t play arcade games at the Hut anymore, but we wanted to bring that same experience home for millions of Pizza Hut customers. That’s why we created the Hut ARcade, an augmented-reality game of Pac-Man that you can actually play on the box. Partnering with friends at Bandai Namco and Tool of North America, we recreated the game through WebAR, allowing users to play through their mobile browser without downloads. Users simply scan the QR code on the box and start to play.
Pizza Hut
Remember those Friday evenings when you rolled up to the red roof? You would feed a couple quarters into the PAC-MAN machine and then a couple slices of pepperoni into your mouth? The fizzy sweat of Pepsi would glisten off the red pebble cups, illuminated by the warm glow of the Pizza Hut tiffany lamp. Just because those days are gone, doesn’t mean you can’t bring the hut home. We wanted to recapture all the things you loved about Pizza Hut and reboot for a new generation.
Hear My Voice
In 2019, the United States detained more than 300,000 children. Stories collected by human rights advocates revealed shocking and deplorable conditions at the border. Despite the fact that hundreds of sworn declarations from children had been filed in federal court, their voices were largely unheard. Our idea was to turn these black-and-white legal declarations into a vibrant children’s book.
Harry’s A Man Like You
What role does a men’s brand have in the era of #MeToo? To launch its brand as a leading voice of progressive masculinity, we created a new short film for Harry’s to amplify the ongoing cultural conversation around what it means to be a man today. Created in partnership with The Representation Project, “A Man Like You” tells the story of an alien who discovers how to be a man with the help of a young boy.
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Southwest Airlines Wanna Get Away
In the face of certain death, an intrepid band of warriors summons the courage to perform one final act of nobility, refusing to identify their leader, Fenwick. Yes, they may die. But for all eternity, in the halls of Valhalla will echo this heroic deed. Until one of them totally blows it.
Goodyear Dale Jr.
With the retirement of Dale Earnhardt Jr., Goodyear asked us to find a way to make his story resonate not just with NASCAR fans, but with everyday drivers. Taking inspiration from Jim Croce’s classic song, "I Got A Name," we decided to tell Dale Jr.’s story beyond the race track. Using a cover by Jim’s own son A.J., the song suddenly takes on new meaning for both men—the sons of American icons whose fathers both passed away tragically. It’s a story about fathers and sons, the names we’re born with and the ones we make for ourselves.
What The Hell is This?
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